One day I woke up and couldn’t make another deck of ideas that got killed because of small budgets.
So I moved to the mountains and started an ad agency without the ad agency bs. We concept, direct, and produce all our own work.
We won some fun clients: Carhartt, Weber Grills, Puma, Vail Resorts, Cheeba Chews (original cannabis edible), Teatulia Teas, Evolve Vacation Rentals, Zales Jewlery to name a few.
A preview of some of work we’ve created below. And if you want to check out more go to our site: PIGGYBACK.COOL
CAMPAIGN x DIRECTING REEL
CHEEBA CHEWS | NOT A REAL DOCTOR
DIGITAL CAMPAIGN & SOCIAL CONTENT
Cheeba Chews Cannabis Edibles came to Piggyback with a new product launch of “Joint Relief.” It’s a great way to help with aches and pains, and so much better for your lungs than smoking a joint. Cannabis is still in a stage where there is little to no FDA approval so making any serious medical claims was out of the question. However, the world at large is familiar with the natural benefits of cannabis, so Piggyback decided to do something completely different. Sure pharma parodies have thrived on SNL forever, but this video is a parody that’s also communicating real messages. So, as much as we tapped into comedy, we’re not joking about all the health benefits from cannabis. And in a category where comedy is still rare, we stayed true to the O.G. edible’s brand and our previous “We Got Chew” campaigns. Why can’t we talk about something that has health benefits and have a chuckle at the same time- remember, laughing is good for your health too.
ADWEEK Article HERE.
In Film & Video & Copywriting
ZALES x VERA WANG | FUREVER LOVE
EPISODIC SOCIAL FOR IGTV
If you love the Bachelorette and you love dogs, woah dog did we make an IGTV show for you.
To promote their latest line of engagement rings, Vera Wang’s pup, Lola, was willing to give up the single life and find her FURever Love. There were tales of love. Tales of adventure. Tales of seduction. And just tails in general..so many tails.
We wrote, produced, and directed every piece of content. At the end of every episode, fans could vote to decide which lucky dogs made it to the next round. In the end, the rough and tumble doodle, Brodie, prevailed.
You can watch for yourself in the 3 episodes here. Trailer that went viral on Instagram below.
CARHARTT | DEATH VALLEY
CONTENT SERIES
BUILT FOR HERE SO YOU CAN WORK ANYWHERE
Series 1 | DEATH VALLEY
What better way to launch Carhartt's hardest working heat clothing, than to go to the hottest place on earth and meet the people who endure it.We got lost in the desert for three days, met and became friends with the hardest working people in Death Valley, wrote and directed a boat load of content for Carhartt.
You can see more of the Death Valley content HERE.
POWERIZER | SQUEAKIN A
BROADCAST LAUNCH SPOT & SOCIAL CONTENT
We convinced the guy who created legendary Oxiclean that it was time to move beyond the infomercial world. Since Powerizer cleans pretty much “Squeakin Everything” in the house (laundry, dishwasher, countertops, etc), the clean freaks really did freak.
You can see more of the campaign videos HERE.
EVOLVE | VACATION YOU
BROADCAST CAMPAIGN, DIGITAL & SOCIAL CONTENT
For their first big brand campaign, Evolve needed a big and simple message that everyone could relate to. So, as big vacation dreamers ourselves we immediately thought of VACATION YOU, the better version of ourselves:
Don’t you love Vacation You? So easy-going, so chill, so fun, so funny, so in-touch with the world’s many possibilities. That’s because Vacation You doesn’t deal with garbage like remembering long lock box codes, or wondering if the chemical levels are right in the hot tub. Nope, Vacation You sips pina coladas starting at noon, and on a real good day, that’s pretty much it. And let’s be honest, how often does Vacation You not show up or get derailed? Way too much. Well, Evolve is here to make sure Vacation You always comes to play. It’s easy to book, to stay, and slip right into Vacation You mode because there’s absolutely nothing to stress out about. You love Vacation you. Your family loves Vacation You. Your friends love Vacation You. And so do we. Yup, we take care of Vacation You.
You can find the whole campaign HERE.
CHEEBA CHEWS | 6 FEET AWAY MORE FUN
DIGITAL CAMPAIGN & SOCIAL CONTENT
Sure, social distance is threw a wrench in some of our bigger plans. Good thing there was the world’s leading edible to obviously make things more fun (because you’re high).
5 spots we wrote and directed during Covid for Cheeba Summer of Social Distance.
You can find the whole campaign HERE.
More ADWEEK love HERE in some other campaigns we created.
RIO GRANDE MEXICAN | TIMES WE CRAVE
