Prabal Gurung, Clothing Designer

Philip Crangi, Jewlery Designer

Suzanne Rae, Clothing Designer

With this campaign, we showcased the stories of everyday life in New York with a storytelling collage featured on a Penn Station billboard and on a site where you play all of their stories by clicking on the picture. 

For Earth Week we did the same.

We visited a local recycling organization TerraCycle that makes interesting products from waste.

 

We then teamed up with these artists and NBC to create a program with local schools to donate and turn their trash into many of the interesting things seen above.

To promote the program, we decided to show them what their trash is not.