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And, it did actually create some buzz which is always nice when something actually works.

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It was awarded on of the Cable & Telecommunications Association for Marketing's highest honors - the CTAM Mark Award for "Most Innovative Campaign of the Year."

And it made NYMag's Approval Matrix in the "lowbrow/brilliant" quadrant which just about sums up my whole life.
 

Following the tease, we flooded the subway with posters mocking all the typical marketing you see for entertainment.

To tease the premier we also made a down and dirty holiday cocktail recipe site, with Kroll's character "Bobby Bottle Service".