The idea was for this to run just before kick-off for the 2013 Super Bowl. Deemed too masculine, they killed it along with my soul and went with the puppy ad instead. The spot eventually ran to pump up America during the 2014 World Cup in Brazil.
We wanted to find everything that's cliche in America and somehow make people scream "FUCK YEAH" and be proud at the end of it. So we got Sam Bayer and Hank Corwin together and threw them some Clydesdales, a motorcycle gang, 3rd generation 320lb weight lifter named Omar, the infamous twerking surfer, an olympic cheerleader, 2 pro football players covered in mud, a champion boxer, death metal musician, hero firefighter, and a an F9 fighter jet (only because we couldn't get a 15). Basically the little boy's wet dream I never imagined.